“It's lucky when the site has few competitors. The budget for SEO is immediately reduced. You only need to do the right basic SEO optimization. Low-competitive queries in this case quickly fly into the TOP. Then, it remains for the SEO specialist to maintain their achieved level, and gradually promote medium- and highly competitive requests. The presented case shows the results of the promotion of low- and medium-competitive queries. The client's task was not carried out very quickly, so after six months the first significant result was obtained”.